Video is the future of the internet and a recent study showed that mobile users alone will consume 1.3 billion gigabytes of video a month by 2017. That means if you want to be competitive then you will need to get up to snuff and the fastest way to start using online video to market your brand is to use YouTube. If you truly want to have a great YouTube Marketing campaign, you’ll need these basic tips.
YouTube quick stats include over 110 million unique visitors a month and each of them watches 65 videos on average per month. Your videos should be in those numbers and they can be. Getting started is as easy as creating your account, starting your channel and setting up how you want it to look. From there it’s all about making those videos you upload easily found in searches.
We have a good idea of how YouTube does ranking of its videos and that algorithm places a heavy emphasis on the following things ? Title, Description, Tags, Number of Views and Rating. In order to do well in the last two you must have great options for the first three. First off you need to have content that people are going to want to see, it’s suggested that how-to videos are the way to go in the beginning as they will continue to be useful over time. This will be a firm foundation for a successful YouTube Marketing campaign.
While producing and uploading your videos, you will also need to optimize them so that they can be found in searches. Since YouTube is a massive search engine itself with more than 3.5 billion searches a month they are the world’s second largest (Google, the owners of YouTube are the first). Optimization for search is done on many levels. First you need very good tags (keywords) for your videos, then you need a very concise and useful description and you need a category for your video (chosen from a pre-existing list). Descriptions should have all the pertinent information in the first 27 characters as after that you get the ellipsis () to read more. Put a URL in the very first line of the description so that there is interactivity even outside of the video. Make it short so it fits in the first 27 characters.
Other things that work for interaction are continued branding and calls to action throughout the video, a URL and phone number that show up in the video. Show the call-to-action in the thumbnail if you can manage it. Once your video is up add comments on popular videos with links to your videos but don’t overdo it as it will look like spam. Also you might consider making spin-offs of already popular videos. This is not an all-inclusive list of things to take into account when attempting YouTube Marketing, but they’re a sure way to get you on the road. More tips can be found at ReelSEO.com.
For more information on how to harness the power of online video for marketing, visit ReelSEO.com, the Online Video Marketing Guide. At ReelSEO, you can learn how best to create, publish, and optimize online videos for YouTube marketing
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